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Farm Fresh Reimagined: A To-Go Packaging Redesign for Stew Leonard’s Burger Barn

Client: Stew Leonard’s (Concept Project)
Project Type: Packaging Redesign (Concept Test)
Role: Illustrator, Brand Designer, Mockup Creator

Project
Breakdown

  • Concept redesign for Stew Leonard’s Burger Barn to-go packaging

  • Hand-sketched updated mascots inspired by original branding

  • Created a custom food-themed pattern for visual consistency

  • Designed packaging for burgers, fries, drinks, and pizza

  • Blended rustic textures with playful, family-friendly visuals

  • Focused on enhancing brand visibility and shareability

  • Developed mockups using Photoshop to visualize the final product

Challenges

  • Rebranding without straying too far from the original mascot's charm

  • Creating a cohesive pattern that felt fun yet clean

  • Making sure the design was print-friendly across different packaging formats

  • Blending rustic textures with bright, family-friendly energy

Tools

  • Adobe Photoshop

  • Adobe Illustrator

  • Procreate / Sketchbook Pro (for hand-drawn illustrations)

  • Mockup templates

Skills

  • Branding

  • Packaging Design

  • Illustration

  • Visual Storytelling

  • Photoshop Mockups

  • Pattern Design

  • Print Design

Burger Barn Pattern
Burger Barn Pattern

Solution

I reimagined Stew’s Burger Barn identity with playful hand-sketched characters of a young farmhand and cow, keeping the warmth of the original but giving it a clean, contemporary twist. A red-and-white farm aesthetic ties all packaging together, with a custom vector pattern made up of illustrated vegetables and ingredients to reinforce the fresh, made-to-order vibe. All components — from burger boxes to pizza packaging — were unified under one visual system, crafted to be family-friendly, nostalgic, and share-worthy.



Final Results

The result is a visually unified packaging suite that looks as fresh as the food it holds. Each item works together as part of a larger brand story — ideal for in-store impact and Instagram moments. The red food-patterned boxes, paired with playful character branding, give Burger Barn a refreshed identity that still feels true to Stew Leonard’s wholesome charm.

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