Macy’s Holiday Window Poster & Nationwide In-Store Signage Design
Client: Macy’s (via FedEx Office – Herald Square)
Project Type: Holiday Campaign Poster & In-Store Signage
Role: Lead Graphic Designer
Tools Used: Adobe Illustrator, FedEx Print Production Workflow
Project
Breakdown
Edited and finalized vector artwork for Macy’s flagship Holiday Window Unveiling.
Delivered print-ready designs for posters, brochures, and in-store signage.
Supported national retail rollout with accurate specs and brand visuals.
Designed additional signage for jewelry counters, holiday events, and store promotions.
Challenges
Working under tight holiday deadlines while managing national-scale output.
Scaling designs for various formats without losing clarity or impact.
Maintaining consistent brand colors—especially Macy’s signature red.
Balancing communication between Macy’s team and FedEx production staff.
Tools
Adobe Illustrator
Adobe Acrobat
FedEx Print Production System
PMS Color Matching
PDF/X Print Standards
Skills
Print Design
Vector Illustration
Large Format Layout
Brand Consistency
Pre-Press Preparation
Campaign Design
Production Collaboration
Solution
I reworked the original vector files to suit Macy’s large-scale print needs. This meant adjusting layout elements, typography, and file specs to ensure quality across all formats. I collaborated with our FedEx production team to get the color and output just right, especially for Macy’s signature holiday red. The designs were used across posters, counter displays, and brochures nationwide.
Final Results
The posters debuted during Macy’s Holiday Window Reveal in New York and were later used across their retail locations. The design helped elevate the seasonal shopping experience while keeping everything aligned with Macy’s festive brand style.
Let’s bring your ideas to life through motion, design, and storytelling. Ready when you are.