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Magazine Insert Campaign for Pooph: Promoting the #1 Pet Odor Eliminator

Client: Pooph (Magazine Advertisement Project)
Project Type: Print Insert Design for Magazine
Role: Creative Designer, Product Visual Enhancement
Tools Used: Photoshop, Illustrator, and Canva for flexible, cross-platform execution

Project
Breakdown

Concept & Visual Direction
This full-page ad was all about building trust and warmth. I wanted pet parents to immediately feel the comfort and relief Pooph offers—so the concept leaned into cozy, real-life moments with pets. The clean design made room for that emotional connection, while the branding stayed front and center.


Design Execution
I created the gold #1 badge in Illustrator to give it that polished, authoritative look you'd expect in a leading product. The Pooph bottle was also tweaked in Illustrator to stand out better against the background and hold attention without feeling intrusive. Photoshop helped me bring it all together—layering the design, cleaning up imagery, and preparing it for high-res print. We used Canva throughout the process too, so the team could easily collaborate, make copy tweaks, and approve layouts in real time.


Marketing Objectives
We wanted this ad to do more than just look nice—it needed to tell a quick, clear story. The goal was to highlight Pooph’s ability to eliminate pet odors completely, without leaving behind any scent or chemicals. We paired this with contact info and a direct call-to-action so readers could follow up right away.


Workflow Approach
This was a true multi-tool process. Illustrator for the badge and product enhancement, Photoshop for layout and precision, and Canva for fast turnarounds and easy collaboration with the rest of the team.

Challenges

Print ads compete for attention, so I had to create something that would stop a reader mid-flip. The challenge was making the bottle stand out enough without making the layout feel too commercial. I also had to strike a balance between that soft, pet-loving vibe and scientific credibility—something that reassures people Pooph really works. Plus, managing cross-platform edits while keeping everything print-perfect took some extra coordination.

Tools

  • Adobe Photoshop

  • Adobe Illustrator

  • Canva

  • Royalty-Free Lifestyle Photography

  • Brand Assets from Pooph

Skills

  • Graphic Design

  • Print Layout Design

  • Photo Editing

  • Product Highlighting

  • Typography

  • Brand Messaging

  • Cross-Platform Collaboration




Solution

I wanted this ad to make pet owners feel good—to show them they could enjoy those sweet cuddle moments without worrying about odor. That’s the emotional hook. From there, the layout clearly communicated the science behind the product: it works instantly, leaves no scent, and actually eliminates odors at the molecular level. The combination of lifestyle photography, bold product placement, and friendly copy made it easy for readers to connect and trust the brand.



Final Results

The final ad hit the mark. It communicated confidence and care, and it gave Pooph a strong presence in the magazine layout. Readers saw the emotional value and the scientific benefit. The flexible design process allowed us to move fast without sacrificing quality, and the end result was a print-ready ad that felt as clean and comforting as the product itself.

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