League of Conventions – Branding, Animation & Motion Graphics
Client: League of Conventions (Virtual Event Series)
Project Type: Branding, Logo Design, Motion Graphics, Livestream Visuals
Role: Visual Designer, Motion Graphics Animator, Illustrator
Project Breakdown
Concept Development & Sketching
Explored streamer and gaming-inspired aesthetics to reflect the digital format of the event.
Sketched variations to test layout, iconography, and typography that could unify all four conventions.Vector Illustration
Designed a bold, high-energy logo in Adobe Illustrator with modern, sleek typography and dynamic motion cues.
Created a bright color palette and adaptable emblem that could highlight each individual convention.Alternate Versions
Designed four alternate logos, each spotlighting one of the participating conventions while maintaining brand consistency.
Ensured each version worked across social media, streaming overlays, and promotional content.
Challenges
Creating a unified brand for four unique conventions with different styles and audiences
Designing stream visuals that balanced fun, clarity, and technical performance
Animating custom mascot characters from scratch, while keeping motion fluid and consistent
Tools
Adobe Illustrator – Logo and branding assets
Adobe After Effects – All motion graphics, stinger transitions, final compositing
Procreate – Frame-by-frame mascot animation
Adobe Photoshop – Background elements and cleanup
Skills
Brand identity design
Logo design and vector illustration
Motion graphics animation
Frame-by-frame character animation
Storyboarding and motion planning
Streaming visuals design
Project
Breakdown
Concept Development & Sketching
Explored streamer and gaming-inspired aesthetics to reflect the digital format of the event.
Sketched variations to test layout, iconography, and typography that could unify all four conventions.Vector Illustration
Designed a bold, high-energy logo in Adobe Illustrator with modern, sleek typography and dynamic motion cues.
Created a bright color palette and adaptable emblem that could highlight each individual convention.Alternate Versions
Designed four alternate logos, each spotlighting one of the participating conventions while maintaining brand consistency.
Ensured each version worked across social media, streaming overlays, and promotional content.
Challenges
Creating a unified brand for four unique conventions with different styles and audiences
Designing stream visuals that balanced fun, clarity, and technical performance
Animating custom mascot characters from scratch, while keeping motion fluid and consistent
Tools
Adobe Illustrator – Logo and branding assets
Adobe After Effects – All motion graphics, stinger transitions, final compositing
Procreate – Frame-by-frame mascot animation
Adobe Photoshop – Background elements and cleanup
Skills
Brand identity design
Logo design and vector illustration
Motion graphics animation
Frame-by-frame character animation
Storyboarding and motion planning
Streaming visuals design
Logo Animations & Stream Transitions
Storyboard & Motion Planning Mapped out a short “You Are Watching” intro that transitioned into a digital cityscape, spotlighting each convention’s logo.
After Effects Animation: Animated the main logo with scaling, rotation, and glowing effects. Added particle bursts and motion blur to give it polish and energy.
Cityscape Reveal Created an animated skyline with glowing windows and rotating spotlights that revealed each logo in a timed sequence. Built the stinger to transition smoothly within 1–2 seconds for a seamless viewing experience.
Logo Animation Stream Transitions
Mascot Animations for Livestream Screens
Sketching & Cleanup in Procreate Created frame-by-frame animations of each convention’s mascot, including waving, bouncing, and walking sequences. Cleaned up rough drawings and polished movement using onion-skinning tools.
Final Composition in After Effects: Integrated animations into streaming visuals. Applied easing, motion blur, and floating effects for added realism.
BRB & Intermission Screens
Static Layouts Designed a custom backdrop with all mascots together, creating a visual sense of community.
Animated Elements Added gentle floating, glowing effects, and celebratory details like hats flying in the air to keep the screen active and engaging during breaks.
Final Result
The League of Conventions successfully united four fan-favorite events under a single brand and visual experience. The final package included a custom logo, stinger transition, character animations, and stream-ready BRB screens—all designed to keep audiences entertained and immersed. The event also supported important causes like suicide prevention and social justice, adding a meaningful impact behind the visuals.
Let’s bring your ideas to life through motion, design, and storytelling. Ready when you are.